Agency: Raindrop

Client: Lume

Role: Lead Motion Designer & Storyboard Artist

 

Overview

Designed and delivered motion graphics for a commercial campaign highlighting Happy Egg's commitment to ethical farming, sustainability, and free-range animal welfare.

 

Challenge

Create motion that seamlessly complemented the live-action video while communicating key brand messages around Happy Egg's farming practices. The campaign needed to educate audiences on the benefits of Happy Egg's free-range standards, including the larger outdoor space available to their hens, without disrupting the warmth and authenticity of the story.

 

Approach

Developed the motion design and storyboards for the campaign, creating typography-led graphics and two fully animated explainer sequences that integrated naturally within the edit. Working within Happy Egg's established brand guidelines, I used approved colours, graphic elements, and typography to ensure a consistent visual identity throughout.

The project involved extensive compositing to blend animated assets with live-action footage, using motion graphics to reinforce key messaging, simplify complex information, and guide viewers through the narrative while maintaining the pace and tone of the film.

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